RESEARCH DISSERTATION (QSB4914)

Personal Information 

Name: Yvonne Lai Yee Vun
Student ID: 0304029
Date of Birth: 10th August 1992
Intake: July 2011
Semester: Semester 6, August 2014

General Content

The module intends to introduce students to academic research and provide some in-depth understanding of the research methodology. Students are required to undertake and submit a substantial piece of independent research work which consists of both recording and analysing of data of the summary of published material on he topic supplemented by opinion gathered through interviews or questionnaires. In exceptional cases original ideas and innovative applications may be developed. Students are to negotiate a project title and specification with their supervisor. After an initial period of background work, they carry out the necessary work to complete their dissertation. The dissertation should be a demonstration of effective research combined with clear and concise presentation of between 10,000 to 12,000 words.

Prerequisite: Research Dissertation
Credit Hours: 4
Instructor: Ms. Theong May Chuan

Reflects

Traffic congestion is often explained as a negative occasion that tends to slow or block the achievement of goals, such as driving at a certain speed or getting to a destination at a schedule time. In the past a family used to have only one car, but now every number of a family can have one car. If everyone drives, the congestion problem will not be solved no matter how hard the government to improve public transport or build new highways. According to MIROS director-general Professor Dr. Wong Shaw Voon during interview with Sin Chew Daily that more than five million cars fill up the roads and highways in Klang Valley during morning and evening peak hours, resulting in unendurable congestion. 
 
This research is aimed to study the traffic condition within Subang Jaya. The following are 3 main objectives of the research:

1)      To ascertain the factors of high traffic volume in Subang Jaya

2)      To investigate the impacts of congested traffic in Subang Jaya

3)      To identify the strategies in resolving the traffic congestion in Subang Jaya

The objectives of the study are achieved by two ways, which is the mean of literature review and survey questionnaire. The findings have proven that most of the students are agreed that the factor that affecting the most in the growth of traffic volume is the ineffective of public transportation.  The main reason students prefer private transport instead of public transportation is due to the security issues. Students are strongly agreed that the major impact of traffic congestion is the long time spent on road and it may lead to the opportunity cost of time. As the way forward, it is recommended to implement Transportation Demand Management (TDM) tool effectively to reduce congestion and can help mould the country‘s economic, social and environmental development towards more sustainable levels.